Your next lead shouldn't have to wait for you to finish a job.
Stop losing leads after hours. Stop chasing payments. Stop asking for reviews manually. I build the automations, and the websites that feed them, so you can focus on the work.
Workflows that run the job from first call to five-star review.
Every finished job becomes a Google review.
A post-job SMS goes out from your number with a one-tap review link. A polite second nudge three days later if the customer hasn't replied, which typically doubles the conversion. Twenty reviews becomes two hundred without you remembering to ask.
The most cost-effective way to build leads that keep coming from Google.
Reviews and a well-optimized Google Business Profile compound for years, unlike ads that stop the moment you stop paying. That's why every client starts here. No setup fees, no contracts. Cancel anytime.
- Automated review request after every job
- One follow-up nudge if there’s no response
- Weekly Google Business posts
- Basic profile optimization
- Everything in Starter
- AI-drafted review responses
- Monthly Google Business optimization pass
- Everything in Growth
- Full profile management: categories, photos, service areas, Q&A
- Monthly performance report
Instant SMS/email reply to every new lead, plus missed-call text-back.
Day 2, 5, and 7 follow-up sequence until the quote closes.
Wrap-up SMS to the customer and a handoff to the office the moment a job closes.
Due-date nudge, then a second reminder three days later if it’s still unpaid.
Complete Automation Suite
Reputation & GBP Management (Growth tier) · Lead Response · Estimate Follow-Up · Job Completion · Invoice Reminder
Website Build
A fast, local-SEO-ready site built to convert visitors into booked jobs, wired into every automation above.
From first call to live in about two weeks.
No discovery phase that runs out the clock. No strategy deck. Just find the worst bottleneck, fix it, watch it run.
Free consultation
Tell me what takes the most time: quoting, CRM, the website, whatever. I'll tell you what to fix first and whether I'm the right fit. 30 minutes. No deck.
Scope & build
I pick the biggest bottleneck, map it end-to-end, and build the fix on your existing stack. You see progress throughout. No six-month silence.
Live, watched, tuned
Deploy one automation or workflow first. I watch it run, tune it, then deploy the rest.
Ongoing, or handoff
Keep me on retainer to maintain workflows as the business grows, or take full documentation and run it yourself. Full docs and training, so you're never dependent on me.
Every minute, something is happening automatically for a client.
Hi, I'm Jerrid. One person. Your tools. Built to last.
I'm a network and security engineer by training. I started Setpoint because I kept watching small business owners lose hours every week to admin that a decent automation could handle in seconds. Chasing reviews. Chasing invoices. Leads that cooled off while they were on a job.
You won't deal with an account manager or a ticket system. Text me, I text back. When something breaks, I fix it. When the business grows, I adjust the workflow with you.
Calgary-based, working with trades and service businesses across Canada.
Book a 30-min consultation
Built for the trades.
Find the one fix that buys back the most time.
Tell me what's eating your week: missed calls, chasing reviews, late invoices, leads cooling off, admin piling up after hours. Thirty minutes on a call, I'll find the biggest bottleneck and tell you honestly if I can fix it.